[Podcast] Learning To Protect and Promote Your Brand

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Summary Show Notes – Episode #25

Learning To Protect and Promote Your Brand With Christopher Elliott – General Manager of Sandals Resort in Montego Bay, Jamaica

In this episode, I interviewed Christopher Elliott, the General Manager of Sandals Carlisle in Montego Bay, Jamaica. Sandals is an all-inclusive resort found throughout most of the Caribbean countries. They are currently rebranding around the phrase “Luxury Included Resort.”

Christopher shared in this episode how the company is making it happen but more importantly, how it has maintained its brand of excellent customer services throughout the years. He talks about the parallel of the process as it relates to entrepreneurs who are trying to do the very same things.

Some of the topics that we discussed are:

• The importance of receiving feedback
• Training
• Addressing the concerns of the guests (customers) as quickly as possible
• Creating the right kind of atmosphere (product)
• Hard work
• Team work
• Having an edge on your competition

These are just a few of the topics you will hear discussed in this episode.

I would love to hear what your thoughts are on protecting and promoting your brand. What are some things you do or plan to do to protect and promote your brand?  Continue this conversation by leaving a comment below.

Also, would you please rate this podcast on iTunes and leave a brief review by clicking on view in iTunes and then click the review tab. That would help tremendously in getting the word out! Thanks.